The World Of THE WORLD OF
BEHIND THE SUN

Our icon is a medieval sun, redrawn from the Flammarion engraving, an anonymous wood engraving first published in 1888. That original work portrayed a traveller reaching the ends of the earth, and poking his head through to new realms of imagined futures.

The sun conveys the core of what we do. Night and day. Earthly and cosmic. We create worlds, and worlds revolve around the sun.

INTRODUCING THE REBORN SERIES
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To celebrate the launch of THE WORLD OF (formally known as Kat&Co) and mark a new era for the studio—which has been crafting disruptive, highly immersive experiences for more than a decade—10 global collaborators and friends were invited to develop an original artwork, in response to the theme REBORN.

Created over weeks and months, each sensorial commission expands the boundaries of its medium. Mirroring the work of THE WORLD OF, they connect with audiences in surprising ways, from touch, to taste, sound and smell.

The following interviews record the process of the making of these pieces—via artists' interviews and photographs, sketches and renders—offering a glimpse into what is usually unseen. It is the world of THE WORLD OF: an echo of the studio’s own metamorphosis. Welcome to THE WORLD OF THE WORLD OF.

COLLABORATOR, ANAHITA MEKANIK
The Tehran-born, New York-based scent designer Anahita Mekanik conducts her interview with THE WORLD OF from inside a department store. Mekanik,... (Read more )
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COLLABORATOR, CHRISTOPHER COLONNA
In the mid 2000s, music duo The Bumblebeez—comprising siblings Christopher Colonna and Pia Colonna (AKA Queen ViLa)—catapulted themselves onto... (Read more )
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COLLABORATOR, HATTIE MOLLOY
The artist and creative director Hattie Molloy—who lives and works in Melbourne—erects strange, kaleidoscopic tableaus from plants, freezing them... (Read more )
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COLLABORATOR, JEN MONROE
“For my whole adult life,” says Jen Monroe, “taste has felt like an enormous force that dictates so much about the way the creative world works:... (Read more )
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COLLABORATOR, JENNA LEE
Before Jenna Lee’s mother became an educator, she worked at a Japanese paper store—“so I grew up knowing about paper, how it works and how to... (Read more )
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COLLABORATOR, QUINN CARMICHAEL
“I have this desire,” says the 3D artist Quinn Carmichael, “to merge my practice with the physical world and explore sensory experiences.” In his... (Read more )
COLLABORATOR, SEAN BRADY & BLAKE AZAR
Sean Brady is a makeup artist who conjures surreal apparitions and fearless, experimental studies in colour. Under his hand, eyes and brows morph... (Read more )
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COLLABORATOR, SECOND EDITION
When Amy Seo and Shahar Cohen founded Second Edition with Bill Clifton—a director of Robert Plumb Collective—they’d just wrapped their Masters of... (Read more )
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COLLABORATOR, TAIGA KITA-LEONG
“If the dancer dances—which is not the same as having theories about dancing or wishing to dance or trying to dance or remembering in his body... (Read more )
COLLABORATOR, TROY EMERY
The zoomorphic sculptures of artist Troy Emery trade in absence, abundance and distortion. Take Grampians big cat (2022), a candy-pink creature... (Read more )
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INTERVIEW, BENJAMIN AVERY
Friend of THE WORLD OF, Benjamin Avery, known as the Colourblind Studio, has channelled his unique colour vision into a distinctive and innovative... (Read more )
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INTERVIEW, GARY GORROW
Friend of THE WORLD OF, Gary Gorrow, brings a deep well of wisdom to his transformative work as a Vedic Meditation teacher and Ayurvedic Health... (Read more )
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