The World Of THE WORLD OF
BEHIND THE SUN

Our icon is a medieval sun, redrawn from the Flammarion engraving, an anonymous wood engraving first published in 1888. That original work portrayed a traveller reaching the ends of the earth, and poking his head through to new realms of imagined futures.

The sun conveys the core of what we do. Night and day. Earthly and cosmic. We create worlds, and worlds revolve around the sun.

THE WORLD OF TRANSCENDS TRADITION AT WESTFIELD NEWMARKET

Malls transcend desire, serving as third spaces for connection. For the relaunch of a New Zealand Westfield, THE WORLD OF erected a monolithic cube in the sky, which doubled as a community stage. Perched on a distant rooftop, the gleaming structure was a rousing cultural beacon—programmed over three days with ambient lighting, sound and a 30-piece Māori choir performing live.

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SERVICES

Creative Strategy and Direction

Culture Strategy

Collaborator Strategy

Project Management

Design and Production

Technical Direction

Entertainment and Talent

Content Direction

Musical Direction

Casting and Show Production

SPECIAL THANKS

@notableltd

THE WORLD OF
TRANSCENDS
TRADITION AT
WESTFIELD NEWMARKET
THE WORLD OF
ZOOMS INTO WESTFIELD VIA A BLOWN-UP UNIVERSE
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THE WORLD OF
TRANSCENDS
TRADITION AT
WESTFIELD NEWMARKET
THE WORLD OF
ZOOMS INTO WESTFIELD VIA A BLOWN-UP UNIVERSE
.
THE WORLD OF
TRIBUTES VIRGIL
ABLOH WITH
LOUIS VUITTON
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