The World Of THE WORLD OF
BEHIND THE SUN

Our icon is a medieval sun, redrawn from the Flammarion engraving, an anonymous wood engraving first published in 1888. That original work portrayed a traveller reaching the ends of the earth, and poking his head through to new realms of imagined futures.

The sun conveys the core of what we do. Night and day. Earthly and cosmic. We create worlds, and worlds revolve around the sun.

THE WORLD OF ZOOMS INTO WESTFIELD VIA A BLOWN-UP UNIVERSE

To celebrate the launch of Westfield Carousel retail centre in Perth, THE WORLD OF collaborated with Craig & Karl, teleporting consumers into an extraordinary world of gigantic proportions. ZOOM—a super-scaled blow up playground—was triggered by AR technology, creating a future nostalgia mash-up.

.
.
.
.
.
SERVICES

Creative Strategy and Direction

Project Management

Design and Production

Technical Direction

Digital Technology

SPECIAL THANKS

@craigandkarl

THE WORLD OF
TRANSCENDS
TRADITION AT
WESTFIELD NEWMARKET
THE WORLD OF
ZOOMS INTO WESTFIELD VIA A BLOWN-UP UNIVERSE
.
THE WORLD OF
TRANSCENDS
TRADITION AT
WESTFIELD NEWMARKET
THE WORLD OF
ZOOMS INTO WESTFIELD VIA A BLOWN-UP UNIVERSE
.
THE WORLD OF
TRIBUTES VIRGIL
ABLOH WITH
LOUIS VUITTON
.